Shaping a Brand Patients Can Trust

SOCIAL BRAND REFRESH | SOCIAL MEDIA STRATEGY | CONSULTANCY

Objective:

• To define and implement a strong, distinctive brand visual identity and tone of voice that would resonate with My GP Clinic’s target audience, enhancing recognition, trust, and engagement across all platforms.

Approach:

• We developed a cohesive and compelling visual and verbal brand identity by:

  • Crafted a distinctive aesthetic that combined a calming, modern colour palette with minimal, professional typography, reflecting the clinic’s values of proactive, personalised healthcare.

  • Defined the brand tone, designing it to reassure patients and build lasting trust.

  • Ensured that every visual and every piece of communication aligned with the clinic’s mission: to offer accessible, proactive, and patient-centered healthcare.