CASE STUDIES
PROJECT 01.
Objective:
Define brand visual identity and tone
Drive a positive ROI whilst delivering increased engagement
Approach:
Defined and implemented a distinctive visual tone that resonated with the target audience to produce a cohesive and compelling brand identity.
Engaged content creators to shoot Reels & Stills that tap into social trends.
Implemented an audience targeted paid social strategy to boost the best performing to amplify with the objective of driving sales.
Result:
An average CPC of £0.004 and up to 64% engagement per post, whilst delivering an ROI of 2.5.


PROJECT 02.
Objective:
Launch brand in UK market, driving awareness of brand and product availability across Live Nation festivals, venues and arenas
Approach:
Implemented on-the-ground content capture and live posting strategies at over 22 Live Nation Festivals and O2 Academy venues, ensuring real-time engagement and brand visibility.
Orchestrated impactful partnerships with macro influencers.
Managed and delivered multiple productions in collaboration with content creators, photographers, and videographers for content across festival side-stage screens, in-venue screens and online.
Result:
Leveraged strategic content and engagement tactics resulting in an impressive Instagram follower growth of 17k within just 4 months
Generated £45,000 - £53,000 over a 36 day period with an estimated ROAS of 2.3X - 2.6X.


PROJECT 03.
Objective:
Support Waitrose listing for its new product.
Approach:
Orchestrated the journey from conception to delivery of a dynamic brand campaign
Oversaw and managed influencer collaborations from inception to the delivery of a comprehensive campaign content suite.
Launched a Meta ad campaign driving online traffic to the product page on Waitrose’s website. We tested multiple audiences, ad creatives and copy variations to achieve the best results.
Result:
We drove 4,000+ people to the product page on Waitrose.com at a CPC of £0.22, selling out the product on Waitrose's website within 13 days.

